Who is Hywood?

The story of Hywood is about a commitment to the client.

At Hywood, we recognise the need to adapt to changes in the world today and to meet the needs of the modern day client. We believe in financial advice that is more client-centric and built on a strategic approach instead of a product approach.

Named after a grandfather who taught us there’s nothing more valuable than education, Hywood is a brand committed to going beyond advice and educating the people most important to us (that’s you), with transparency and honesty.

It’s all about straight talking financial advice. We won’t confuse you or over-complicate things, because the truth is, you’ve got enough complexity already in your life.


Financial advice is about understanding your own aspirations, it’s what you want your life to look like, and what adventures you want to have.


Changing behaviours and financial decision making is where your journey needs to start

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Who is Hywood?
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What values drive us?

We think it’s important that you get to know us. Here are the values that drive us:

1. Straight Talkers

What you need is a trusted adviser who’ll give it to you straight. You’ll get our honest opinion without the frills. This is your financial world and you deserve to know what’s going on.

2. Committed to education

Education is a value close to our hearts and we believe that a big part of our role as principal advisers is to help you understand what you don’t know in order to be in control of your own finances.

3. Adaptive to change

The industry is changing, and so are we. We will be a company proactive in nature and adaptive to the changes taking place in the world, for our clients.

4. Relationship first, advice second

At the heart of our business, we have a genuine desire to get to know you and everything we do is centred on building stronger relationships so that we can help you more.

5. Clarity in complexity

Your financial world isn’t simple. We get that, and it can be hard to keep track of. We aim to demystify the jargon and terminology and find clarity in your complexity.

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